Created through Hubspot, this is one of several inbound marketing campaigns I created for Primaris. As with most web-based inbound marketing campaigns, the potential customer would click his/her interest through the company blog and then he/she would be presented with this page. The potential customer would have to give us a little information before he/she could have the pdf. This would generate our leads, and we’d thus have a representative contact this potential customer to hopefully get business. My role was helping to create the ideas, developing the white paper, and then marketing and launching it across social media and on our homepage.